Advertising opportunities | Seeding opportunities | Audience Profile

"Hot Links"
For individual campaigns we offer our "Hot Links" service. Examples of these 120x60px ads can be seen on the www.mousebreaker.com website.

There are two levels of advertising available within the "Hot Links" column:

• The top "premium" space advert remains in the top position within the column for a 30 day period. (The "Party Poker" advert we are currently running is an example of this).
• The remaining "secondary" adverts are shown for a 30 day period in a random order beneath the premium ad each time a page loads.
• All adverts appear "above the fold" on 85% of pages.

Formats and hosting
All submitted creatives must be 120x60px gif files, with a maximum file size of 16kb. Mousebreaker.com will host the creative to ensure smooth delivery. Animated gif files are acceptable but must have a frame rate of one frame per 5 seconds or slower.

Availability
If you are interested in advertising within this section then please let us know as soon as possible. We have new enquiries regularly and we expect demand to continue to be high

Rates
Please contact us for prices - advertising@mousebreaker.co.uk

We offer a service for "seeding" promotional or branded games.

• For seeding an external site/game, we charge a flat rate per click. These clicks are tracked by our own custom scripts and are not geo-targetted, each click is charged. We define an external click as a visitor leaving our site to visit the client site, ie. the url that you provide. We do not track the gameplays themselves or the behaviour of the player after they have selected the link to the external site/game.
  
  
• We may occasionally host the game within the Mousebreaker.com website as content (this will either involve us hosting the game file, or involve pulling the game file into our pages from the client's server). We define a gameplay as a visitor arriving on the game page and beginning to load the game.

Rates
Please contact us for prices - advertising@mousebreaker.co.uk

Geographic origin of visitors (MaxMind GeoIP database)
UK - 37.3%
US - 14.2%
AU - 4.4%
TU - 3.1%
DE - 2.7%
SE - 2.5%
DK - 2.1%
Others - 23.9%

Further demographics (Sample of 21,254 UK visitors, on-site survey Jan 2007)
Gender
Male - 93.0%
Female - 7.0%

Age group
< 16 - 29.7%
16-24 - 44.1%
25-34 - 17.8%
35-44 - 6.9%
45-54 - 1.1%
55-64 - 0.1%
65+ - 0.2%

Education/Employment
School - 35.9%
College/Uni - 23.0%
Full Time Work - 33.6%
Part Time work - 2.1%
Self-employed - 2.2%
Unemployed - 2.1%
Retired - 0.3%
Other - 0.8%

Frequency of visits to Mousebreaker.com
Daily - 51.7%
Once or twice per week - 37.5%
Couple of times a month - 7.6%
Hardly ever - 1.5%
First time - 1.7%